La Aldea

La Aldea Taquería needed a visual identity that reflects its authentic Mexican roots while standing out in a competitive culinary scene. The goal was to capture the lively spirit of taquería culture — bold, social, and full of flavor — through a brand experience that connects with diverse audiences.

We created a distinctive and expressive brand identity that brings La Aldea Taquería’s personality to life. Through a bold color palette, custom typography, playful graphic elements, and thoughtful applications across signage, packaging, and menus, the brand communicates warmth, authenticity, and contemporary energy. The identity system balances tradition with modern flair, reinforcing La Aldea’s positioning as a memorable and engaging culinary destination.